Ever since the recent Google updates (Panda, Penguin, EMD, etc), many people have strayed away from using automation software for search engine optimization. It seems there is a myth proliferating in SEO communities that Google hates automatically generated content. The fact is this: Google itself automatically generates content:
You can see from the video that Matt Cutts explains it best himself. SEO is really all about the intentions of the webmaster. Is he or she creating this content for their users/visitors, or is he or she doing it strictly to gain better search engine visibility and higher rankings.
With article marketing, these same principles apply. It is all about whether you are intending to create value and add quality, relevant content that search engine users are actually looking for or whether you are trying to trick the algorithm just to rank higher hoping to increase revenue.
I’m certainly not going to complain when my competition decides to stop using efficient SEO automation tools just because they had been using it wrong in the past and got the wrong impression (i.e. there site got slapped).
Matt Cutts also explains very well that it is about how you apply these automation techniques and that you monitor it carefully. Just like he says, it is similar to whether you are moving forward based on your own power or whether you are using some type of artificially-powered platform.
How do you get to the grocery store faster? Do you walk or drive? Obviously if you walk to the store, it is perhaps much safer, but it will most likely take much longer and more effort. If you drive to the store, you will get there faster, but the risks of getting injured are increased. Sure, with driving, an accident can be much more harmful to you than if you were just walking and accidentally tripped and fell (for example).
If you are an experienced driver, are you going to walk to the store that is 10 miles away regardless of the increased risk? Absolutely not! You trust your ability to get the job done more efficiently because you are aware of the risks and are taking the appropriate precautions.
The exact same principles apply to article marketing. Are you going to write every single article (out of hundreds or thousands) by hand, or are you going to be more efficient and use quality, proven software? You probably already know my take on this. In my opinion, if you are not using quality automation software for SEO, you will be left behind in a hurry (unless you hire an SEO company that does it for you). What do you think all top SEO companies use?
Google uses automation software themselves. However, they use it appropriately so as not to affect the performance of other search engines by including their SERPs in their Robots.txt (for example). Automation is how we move towards the future. We make progress by making things do tasks on their own. We have literally been doing this since the beginning of modern mankind. We invented the automobile, the assembly line, robotics, and much more. Are there consequences when these things are abused or used incorrectly? That’s a rhetorical question,
The Unique Article Wizard is the only thing left that I use for SEO (check out my testimonial), and I’ll have more details and a tutorial (video) coming up on how to use it properly!