Many webmasters and SEOs are dreading the new Penguin 2.0 algorithm update from Google. The iteration of the new Penguin 2.0 update can begin at any time, and there are even rumors buzzing around the SEO community that it has already begun. Will this have an impact on article marketing, and how will it affect the impact of article marketing on SEO?
What Is The Google Penguin 2.0 Update?
Let us take a look at this Warrior Forum thread that discusses what the Penguin 2.0 update is potentially for. You’ll quickly see that no one truly knows the answer to that just yet, but SEO experts are fairly certain that it will be a continuation/improvement of the Penguin 1.0 and 1.1 updates. These updates specifically targeted low-quality keyword content, spam link building strategies, and anchor text over-usage.
Many hoped that this new update from Google would just be a repair of the original Penguin update, but Matt Cutts admitted that webmasters and SEOs will be quite disappointed. It isn’t so much a repair on the initial update as it is a continuation of targeting bad linking strategies and weak content.
So what does this really mean for those who need to know how to continue forward with their search engine optimization campaigns? If you looked at the WF thread, you’ll see that most can agree on one thing. The fact of the matter is that you should focus on writing content for your audience and not the search engines. You will want to stay away from sketchy link building. Spam blog comments, paid links, blasting thousands of links on social bookmarking sites, etc just won’t work anymore. In fact, it will make it even more difficult to recover from this. So what do search engines like Google like? They like unique content! If you can place your links (with carefully chosen anchor text) in quality, highly relevant, and original articles, people would come to your site… right? That means the GoogleBot and other web crawlers will follow through those links to your site as well! As a result, your site will get crawled more, and that is ultimately what you want.
The more your site gets crawled, the more your hard work (the content on your site) is recognized by Google and other search engines. Google is trying as much as they can to make their web crawlers think, read, surf, and filter out the good from the bad just like humans do. Of course the GoogleBot isn’t perfect, and it is still far from resembling human capabilities, but that is exactly why Google releases these updates like the Penguin 2.0.
So… instead of trying to trick Google, why not just work with them? Write high quality stuff to help out your audience and Google will help you get traffic. It is that simple. How can you help Google find your quality content? With quality link building strategies that also deliver what users are looking for. The more quality backlinks you have the more you will increase your PageRank. The higher PageRank (PR) your have, the more frequently and deeper your site will get crawled. When Google sees a lot of good quality links pointing to your site, they’re going to think, “hmm… this could be helpful, relevant, and trusted”, and they will spend more resources/time analyzing your site.
The more the GoogleBot crawls your site, the better search engine visibility your site will have. It means you will rank higher for more keywords based on the keywords on your site and the keywords in your anchor text and context surrounding your backlinks.
How Does Article Marketing Play Into This?
Article marketing and content syndication is a powerful platform to deliver exactly what your users are looking for in a very efficient manner. If you provide useful information that is up-to-date, you will get plenty of visitors if you leverage the power of article marketing and content syndication. However, if you are just writing junk for the search engines and then using spinning software to blast your links all over the place, your site is bound to get slapped from the SERPs (search engine results pages) sooner or later. Rather than trying to dodge Google algorithm updates by coming up with craftier ways to trick Google, why not just spend less effort by doing it right the first time? If you just give your users what they want, that is all that Google wants! Your site will stay in the rankings for a long time if you have just done everything right the first time.
Now, is there a more efficient way to do this? Absolutely! Just because you have written one good article doesn’t mean its credibility and usefulness has to stop there with that one article. You can submit this article to many different blogs, article directories, web2.0 sites, social bookmarking sites, help forums, etc. This will certainly help you get more human traffic to your site. However, it is still difficult for Google to tell whether your article was syndicated because it is great content or whether it was just blasted all over the place to get backlinks. That is why it is so important to use the right automated article distribution software and spinning techniques. This can easily be abused as well. You do not want to submit articles that are illegible, spun junk, but you also don’t want to get slapped for duplicate content. So how exactly is this remedied?
Dr. Noel Swanson has developed a very sophisticated and intelligent software algorithm for creating hundreds of quality, legible, unique articles from just three original articles. This automated article distribution tool just makes it much more efficient and less tedious to syndicate quality information. It has many layers of protection built in that prevent any poor-quality, improperly formatted, and non-unique content from being distributed. Not only does the software algorithm ensure quality, but they even have human reviewers that proofread the content before it is submitted!